Cigarette brand loyalty among smokers in six European countries: Findings from the EUREST-PLUS ITC Europe Surveys

June 3, 2019

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Cigarette brand loyalty among smokers in six European countries: Findings from the EUREST-PLUS ITC Europe Surveys

Publicated to: Tobacco Induced Diseases. 16 (A12): A12- - 2018-01-01 16(A12), DOI: 10.18332/tid/99116

Authors:

Nogueira, SO; Tigova, O; Castellano, Y; Mons, U; Kyriakos, CN; McNeill, A; Trofor, AC; Zatonski, WA; Przewozniak, K; Demjén, T; Tountas, Y; Quah, ACK; Fong, GT; Fu, M; Vardavas, CI; Fernández, E; Glahn, A; Nguyen, D; Nikitara, K; Radu-Loghin, C; Starchenko, P; Tsatsakis, A; Girvalaki, C; Igoumenaki, C; Papadakis, S; Papathanasaki, A; Tzatzarakis, M; Vardavas, AI; Bécuwe, N; Deaconu, L; Goudet, S; Hanley, C; Rivière, O; Kiss, J; Kovács, PA; East, K; Hitchman, SC; Kahnert, S; Behrakis, P; Filippidis, FT; Gratziou, C; Katsaounou, P; Peleki, T; Petroulia, I; Tzavara, C; Eremia, M; Lotrean, L; Mihaltan, F; Rohde, G; Asano, T; Cichon, C; Far, A; Genton, C; Jessner, M; Hedman, L; Janson, C; Lindberg, A; Maguire, B; Ravara, S; Vaccaro, V; Ward, B; Willemsen, M; de Vries, H; Hummel, K; Nagelhout, GE; Herbec, A; Janik-Koncewicz, K; Zatonski, M; Agar, TK; Driezen, P; Gravely, S; Thompson, ME

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Affiliations

Aer Pur Romania, Bucharest, Romania - Author

Aer Pur Romania, Bucharest, Romania. - Author

Bellvitge Biomed Res Inst IDIBELL, Barcelona, Spain - Author

Bellvitge Biomedical Research Institute (IDIBELL), Barcelona, Spain. - Author

Cancer Prevention Unit and WHO Collaborating Centre for Tobacco Control, German Cancer Research Center (DKFZ), Heidelberg, Germany. - Author

Catalan Inst Oncol, Barcelona, Spain - Author

Catalan Institute of Oncology (ICO), Barcelona, Spain. - Author

Department of Psychology and School of Public Health and Health Systems, University of Waterloo (UW), Waterloo, Canada. - Author

ERS, Lausanne, Switzerland - Author

European Network for Smoking and Tobacco Prevention (ENSP), Brussels, Belgium. - Author

European Network Smoking & Tobacco Prevent ENSP, Brussels, Belgium - Author

European Observatory of Health Inequalities, President Stanisław Wojciechowski State University of Applied Sciences, Kalisz, Poland. - Author

German Canc Res Ctr, Canc Prevent Unit, Heidelberg, Germany - Author

German Canc Res Ctr, WHO Collaborating Ctr Tobacco Control, Heidelberg, Germany - Author

Goethe Univ Frankfurt, Lausanne, Switzerland - Author

Health Promotion Foundation (HPF), Warsaw, Poland. - Author

Hlth Promot Fdn, Warsaw, Poland - Author

Kantar Publ TNS, Brussels, Belgium - Author

Kings Coll London, London, England - Author

Kings Coll London, UK Ctr Tobacco & Alcohol Studies, London, England - Author

Maastricht Univ, Maastricht, Netherlands - Author

Maria Sklodowska Curie Inst Oncol Ctr MSCI, Warsaw, Poland - Author

Maria Skłodowska-Curie Institute-Oncology Center (MSCI), Warsaw, Poland. - Author

National and Kapodistrian University of Athens (UoA), Athens, Greece. - Author

Natl & Kapodistrian Univ Athens UoA, Athens, Greece - Author

Ontario Inst Canc Res, Toronto, ON, Canada - Author

Ontario Institute for Cancer Research, Toronto, Canada. - Author

President Stanislaw Wojciechowski State Univ Appl, European Observ Hlth Inequal, Kalisz, Poland - Author

School of Medicine and Health Sciences, University of Barcelona, Catalonia, Spain. - Author

Smoking Hlth Hungarian Fdn, Budapest, Hungary - Author

Smoking or Health Hungarian Foundation (SHHF), Budapest, Hungary. - Author

Tobacco Control Research Group. Idibell - Author

UK Centre for Tobacco and Alcohol Studies, King's College London (KCL), London, United Kingdom. - Author

Univ Barcelona, Sch Med & Hlth Sci, Catalonia, Spain - Author

Univ Crete, Iraklion, Greece - Author

Univ Med & Pharm Grigore T Popa Iasi, Iasi, Romania - Author

Univ Waterloo, Dept Psychol, Waterloo, ON, Canada - Author

Univ Waterloo, Sch Publ Hlth & Hlth Syst, Waterloo, ON, Canada - Author

Univ Waterloo, Waterloo, ON, Canada - Author

University of Crete (UoC), Heraklion, Greece. - Author

University of Medicine and Pharmacy 'Grigore T. Popa' Iasi, Iasi, Romania. - Author

Abstract

INTRODUCTION This study aims to describe the degree of smokers' loyalty to a specific brand of tobacco products and the variables related to choosing a specific brand among smokers in six European countries. METHODS A cross-sectional analysis was conducted for a representative sample of adult smokers from Germany, Greece, Hungary, Poland, Romania, and Spain (approximately 1000 smokers per country). The prevalence of smokers' having a usual brand of cigarettes smoked (factory-made or roll-your-own cigarettes), the brand of choice, the factors for choosing a specific brand and the degree of loyalty to that brand (not at all, a little, somewhat and a lot) were assessed by country, sociodemographics and smoking-related variables. RESULTS In total, 86.6% of the smokers reported having a usual brand. In three out of the six countries, one brand holds the loyalty of between 17.8% and 24.5% of the smokers that reported having a usual brand for factory-made cigarettes. Most participants reported being loyal 'a lot' to their brand of choice (44.4%). The reasons most reported for choosing a cigarette brand were the taste (83.2%) and the price (51.7%). CONCLUSIONS Brand loyalty is high among factory-made and roll-your-own cigarette smokers in six European countries. Future research on longitudinal trends of brand loyalty to evaluate the effect of tobacco control policies in these European countries is warranted.

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Keywords

AttachmentBrand choiceBrand loyaltyGenderPlain packagingTobacco

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Tobacco Induced Diseases due to its progression and the good impact it has achieved in recent years, according to the agency WoS (JCR), it has become a reference in its field. In the year of publication of the work, 2018, it was in position 67/164, thus managing to position itself as a Q2 (Segundo Cuartil), in the category Public, Environmental & Occupational Health. Notably, the journal is positioned en el Cuartil Q2 para la agencia Scopus (SJR) en la categoría Health (Social Science).

Independientemente del impacto esperado determinado por el canal de difusión, es importante destacar el impacto real observado de la propia aportación.

Según las diferentes agencias de indexación, el número de citas acumuladas por esta publicación hasta la fecha 2026-04-03:

WoS: 7
Scopus: 9
Europe PMC: 6

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Leadership analysis of institutional authors

This work has been carried out with international collaboration, specifically with researchers from: Belgium; Canada; Germany; Greece; Hungary; Netherlands; Oman; Poland; Switzerland; United Kingdom.

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (Nogueira, Sarah O.) .

the authors responsible for correspondence tasks have been Nogueira, Sarah O. and Fernandez Muñoz, Angel Esteve.

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Awards linked to the item

The EUREST-PLUS project has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 681109 (CIV) and the University of Waterloo (GTF). Additional support was provided to the University of Waterloo by the Canadian Institutes of Health Research (FDN-148477). GTF was supported by a Senior Investigator Grant from the Ontario Institute for Cancer Research. SON, EF, MF, OT and YC are supported by the Ministry of Universities and Research, Government of Catalonia (2017SGR319). EF was supported by the Instituto de Salud Carlos III, Government of Spain (INT16/00211 and INT17/00103), co-funded by the European Regional Development Fund (FEDER). SON has received financial support through the 'La Caixa' INPHINIT Fellowship Grant for Doctoral studies at Spanish Research Centres of Excellence, 'La Caixa' Banking Foundation, Barcelona, Spain and funding from the European Union's 2020 research and innovation programme under the Marie Sklodowska-Curie grant agreement.

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Analysis of institutional authors

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Cigarette brand loyalty among smokers in six European countries: Findings from the EUREST-PLUS ITC Europe Surveys

Affiliations

Abstract

Keywords

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

Leadership analysis of institutional authors

Awards linked to the item

Indexed in

License and Use

Citations

Altmetrics

Analysis of institutional authors

Share

Cigarette brand loyalty among smokers in six European countries: Findings from the EUREST-PLUS ITC Europe Surveys

Affiliations

Abstract

Keywords

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

Impact and social visibility

Leadership analysis of institutional authors

Awards linked to the item